For the 'New Balance 1906' launch, in collaboration with SOTF and New Balance, I designed unique multimedia visuals. Projected onto the Poggiali Gallery during a private dinner, these weren't just decorations but transformative elements for the ambiance and guest experience. Embracing creative freedom, I opted for a clean, minimal approach, capturing the elegance of the gallery and the brands' dynamism. My focus was on bold logos of SOTF and New Balance, in sync with the electronic music of the night. With motion graphics and an evolving color palette, I aimed to create a dynamic, yet sophisticated atmosphere, emphasizing the synergy between the brands and the setting, adding a distinctive, harmonious touch
